FOUNDED
in charleston, sc. 2020.
I am a lifelong denimhead, which began in 2nd grade with my first pair of Guess jeans that zipped at the ankle. The year was 1986 in small town Oklahoma, and I was hooked. It was that immediate surge in confidence for me.
Me: these feel good and damn I look cool.
Add my jeans addiction (which for the last 10+ years, my weakness has been vintage) with a Master’s degree in Physical Therapy and what do you get? Well, for 20 years it was my means to an end: more jeans. Add in a pandemic and a baby in my 40s, and I decided I wanted to completely switch gears and stay home with my daughter, but also I wanted to take a chance on me - and my eye and obsessive nerdiness for incredible old denim.
I have always been a David Bowie fan, and I ALMOST opened a denim bar in 2009 that was to be called - The Jean Genie. So here we are… years later.
I can’t wait to see what adventures you and your “new” old Levi’s get into!